Join a team where AI does the legwork.

You spend your time with clients. The pricing, the briefing deck, the video ads and the follow-ups are already built for you.

Why this team is different

Most agents lose their evenings to work clients never see: pulling comparables, building listing presentations, writing ad copy, chasing leads one message at a time. It's the part of the job that burns people out, and the part that AI is now very good at.

I spent my first career running technology for Reckitt across East Asia, North America and Europe, then leading its global e-commerce business. When I joined PropNex in July 2025, I brought that toolkit with me and started building the systems I wished every agent had. They helped me become PropNex's Top Landed Property Transactor for February 2026, a 2026 Platinum Achiever and a 2026 Top Producer (#129).

Now I want to put those same systems in the hands of a team.

One listing, start to finish

Here's what AI handles at each stage of a typical listing, so you can see where your hours come back.

1. Price it with evidence

   Our own valuation engine estimates HDB flats, condos and landed homes from actual HDB and URA transactions, with a low–high range and a confidence level. It's the engine behind cribs.com.sg.

   AI-powered valuation

2. Walk in with a seller briefing

   A polished briefing covering district performance, the project's transaction history, competing listings, likely buyer profiles and a recommended listing price. Built from live data in about an hour, not a weekend.

   Seller briefing decks, powered by our property data server (MCP)

3. Market it with video

   Short ads written for specific buyers, such as right-sizers, young families or first-time buyers, then produced with generative video and AI avatars. No film crew needed.

   Generative AI video

4. Put it in front of the right buyers

   Meta and Google campaigns with landing pages, lead forms and tracking set up from proven templates, including the compliance checks the platforms and CEA require.

   Automated campaigns

5. Stay in touch without the grind

   Ready-made WhatsApp programmes, including a 10-week home valuation series and a 15-week nurture series, each with matching visuals, so no lead goes cold.

   WhatsApp nurture campaigns

6. Win the next seller

   Homeowners who value their home on cribs.com.sg can verify their mobile number and download a full report, then explore it with Cribs Advisor. They choose whether they would like Alan to contact them about their property plans.

   Valuation lead generation

It works in the real market

What you get when you join

• The tools, ready to use. Valuations, seller briefings, video workflows, campaign templates and WhatsApp programmes, set up for Singapore property.
• Training that matches the work. A structured path from AI foundations to content creation, digital campaigns and running your own operation, taught by someone who runs these campaigns every week.
• Playbooks and prompts that are tested. What worked, what didn't, and why, from real listings and launches.
• Compliance built in. AI-generated content still has to meet CEA's rules. Our templates are written with them in mind, so you move fast without cutting corners.
• A team that shares. When one of us finds a better ad, script or workflow, everyone gets it.

Who we're looking for

You don't need to code, and you don't need to be a tech person. You need to be curious, willing to try new ways of working, and serious about serving clients well. New and experienced agents are both welcome.